Every year, some of the world’s largest corporations spend billions on marketing, advertising, and lobbying campaigns to shape the way we think about food—much of that money targets our children. All together, the food and beverage industry spends nearly $2 billion every year in marketing targeted specifically to children and teenagers and many billions more in ads intended for a general audience. These multibillion dollar messaging campaigns obscure the reality that highly processed foods, sugary drinks, and industrial agriculture are harming our health, economy, and the planet. Big Food has big power and big money. And the food industry’s PR machine is working overtime to confuse the public about what’s healthy and to undermine the growing popular support for changing how we grow our food and what we choose to eat.
Client: Food MythBusters
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