Our world of 24-hour news cycles, instantaneous global communications, viral hashtags, and ambitious Wall Street growth targets has created a population ever hungry for something new. We are all susceptible
Our world of 24-hour news cycles, instantaneous global communications, viral hashtags, and ambitious Wall Street growth targets has created a population ever hungry for something new. We are all susceptible to trends. Even urgent and important food issues wax and wane in the spotlight, competing for the attention of chefs, media, politicians, funders, businesses, and activists.
At the 2016 James Beard Foundation Food Conference, Now Trending: The Making of a Food Movement, we’ll engage with experts from across disciplines to explore the genesis and lifecycle of trends and apply that knowledge to food-system issues. We’ll draw on the experience of other trend-focused industries, such as technology, fashion, and design, to understand why some trends last and others fizzle.
Using food waste and other issues that are now trending, we’ll unpack the way interest and enthusiasm for a topic build to become a widespread concern, an impetus for behavior change, a business imperative, and ultimately a social movement–not necessarily in that order. We’ll explore lessons and best practices from the field of trend forecasting, before engaging with you on the food issues you care most about.
As always, the JBF Food Conference will convene a group of experts and professionals from a wide range of backgrounds—yourself included—to provided the expertise and encouragement you need to turn your passion into the next big thing.
Check back soon for conference registration!
The James Beard Foundation’s mission is to celebrate, nurture, and honor America’s diverse culinary heritage through programs that educate and inspire.
All Day (Monday) EST